The Secrets of List-Unsubscribe Headers

There’s a new secret to reducing email compliant rates, but only a few senders are fully taking advantage of this new benefit.  List-Unsubscribe headers are now relevant factor in reaching nearly a half billion inboxes so understanding this emerging trend is critical.  Those that qualify and implement this service properly may be able to present an “Unsubscribe” button on the email client interface.  What’s more, that option may replace the dreaded “Report as Spam” button which lumps responsible advertisers in with outlaw spammers.

Co-Authored nearly a decade ago by a promising young lad, Joshua Baer, the list-unsubscribe header is code placed in email headers which tells receivers and anti-spam firms how to programmatically unsubscribe their consumers upon request.  According to the standard, RFC 2369 this header can specify either a reply to email or an HTML based web unsubscribe method.  This is where it gets tricky though.   Not all receivers are supporting this header in the same ways, so you need to know who accepts what and the impact that can have on your organizations ability to qualify for this program.

List-Unsubscribe Header Resources:
List-Unsubscribe.com Blog (Authored by Joshua Baer)
RFC 2369

Please feel free to contact LashBack directly for guidance regarding this topic:

866.838.0455
brandon (at) lashback dot com

Comments

[Norman McIver]

I am told I need a debugger.I am a paying subscriber to LashBack since 8 October 2006.
How do I obtain a debugger please?

NKIM

[sachin Patil]

Hello ,

when i send send a mail from application it will drop into SPAM .. but i don't that. then how can can drop mail in to INBOX.

waiting for reply,

Thanks and Regards,
Sachin Patil

[Joeran Nemitz]

Hi there - is there an "How To" or somethin similar which discribes, how to embed the "list unsubscribe" in upcoming mailings? Thx for your help and greetings from Berlin / Germany.